torsdag 19 juli 2012

Longchamp historia

Longchamp tycker jag också har spännande kollektioner och  annonser.




Longchamp bildades av Jean Cassegrain 1948 och producerade i början fodral i läder till pipor.
1955 började dom tillverka mindre läderprodukter och öppnade första fabriken i Segré. På 70-talet öppnade Lonchamp sin första butik i Hong Kong och blev kända för sina lätta handväskor.
1980 Philippe Cassegrain utökade med fabriker i Belgien och Tyskland. 1993 introducerades "Le Pliage" en kollektion av vikbara väskor i vinyl med läderhandtag. Väskan har blivit mycket populär över hela världen.
I dag har Longchamp utvecklat ett märke som är känt för sin design och jobbat tillsammans med kända designers, artister och kändisar som Thomas Heatherwick  och  Tracey Emin och Kate Moss 





A Longchamp bag
Longchamp was founded by Jean Cassegrain in 1948, and the company employed individual craftsmen dispersed throughout the Loire valleycountryside to create leather coverings for pipes and other products geared toward smokers. By 1955, it had expanded to include small leather goods, opening its first factory in Segré.[2] By the 1970s, Longchamp opened its first boutiques in Hong Kong and Japan, and became known for its lightweight travel goods.
In 1980, the founder's son and current company president, Philippe Cassegrain took the helm and began expanding its retail and factory locations into Belgium and Germany. The company also began producing clothing, scarves, and other fashion accessories.
In 1993, Longchamp introduced its "Le Pliage" line, a collection of foldable travel bags made of vinyl and leather trim. Its popularity has allowed the Longchamp brand to penetrate new markets abroad, including the United States.
Today, in addition to its heritage as a leather goods firm, Longchamp has cultivated a devoted following and brand that is now known for its designs. Venturing into partnerships with notable designers, artists and celebrities has seen the likes of Thomas Heatherwick design Longchamp's SoHo boutique,[3] and Tracey Emin[4][5] and model Kate Moss[6][7] create special collections. Moss has also appeared in a number of Longchamp advertising campaigns.[8]

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